BABITA PUN
Placement year projects
june 2016- aug 2017
b2c subscription model project
Brief: To identify and propose a new B2C business opportunity for LF
Model: Subscription model
Target demographic: Mens Early 20s- mid 30s.
Product category: Dress shirts
An in-depth market analysis was conducted and a whitespace was identified. Primary+secondary research were conducted to validate findings.
The overall business plan with full concept, design, manufacturing, logistics, branding and marketing was presented. At the end, the business concept were pitched to the President and Senior management at LFA.
brand pitch deck
Brief: To research and create brand collaboration one-pagers for business proposal pitch deck.
2020 t: sustainable tee campaign
Brief: To plan, direct and execute the product shoot to promote the new 2020 T campaign.
client marketing proposal
Brief: To create a one-pager listing Marketing capabilities for client meeting.
lfa blog contributor
Brief: To write blog posts and submit content for the global LF social media.
shop report: knitwear
Brief: To produce a mini knitwear retail shop report and present personal ideas.
Li & fung placement board
Brief: To produce a placement A2 board to provide company details, roles and responsibilities, benefits and highlights.
